Why Deployment 1 Starts Here
Raleigh-Durham gives Diamond Derby the combination Deployment 1 needs: a growing 21–45 population, deep baseball culture, major universities, and a region already investing heavily in sports, entertainment and mixed-use destinations. Once Derby Box is proven, the Homerun Park is where Diamond Derby plans to turn that platform into a full-scale social Baseball Lite experience.
What's Happening Around Us
Diamond Derby isn't betting on a region that might grow. Billions of dollars are already moving across central North Carolina.
$2.5B airport expansion. New runway, doubled terminal capacity.
$1B, 80 acres around the Hurricanes' home arena. New entertainment district in West Raleigh.
8,500 acres in Pittsboro. Anchored by Disney's "Asteria" — 4,000+ homes, actively under construction.
$4.1B, 1.4M sq ft in Clayton. Largest life sciences investment in NC history — 1,000 new jobs. Under construction now.
Figures current as of August 2026, based on public reporting and official project announcements.
Deployment 1 Site Strategy
We're targeting approximately one acre for the first Homerun Park — the first full-scale Derby Box deployment and a compact footprint designed to create an outsized reason to visit.
That opens opportunities traditional sports and entertainment concepts can't touch. The Homerun Park can become the entertainment anchor inside a mixed-use district, retail center, entertainment destination, or redevelopment without requiring acres of fields or a massive standalone site.
Diamond Derby brings the occasion. Everything around it benefits from the traffic.
Guests come to hit home runs, then eat, drink, shop, stay, or make a night of everything around them. For developers, that means one acre can help activate a much larger destination.
Conceptual mixed-use developments. Diamond Derby serves as the entertainment anchor; surrounding businesses and amenities shown are illustrative and would be independently owned and operated by third parties.
Property Criteria — For Developers & Landlords
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